At thirty years strong, Rock the Vote is a pillar of the youth-engagement and voting movement. With the omnipresence of digital channels, the client was not sure how to access a younger crowd in the digital spaces in which they congregate. To solve this challenge, a strategic integrated marketing plan was crafted. One prong of the plan created a public outreach initiative called #Vote100. This kicked-off on New Year’s Day with a media blitz asking youth voters to pledge to vote in 100 percent of elections in 2016. In tandem, a series of three satirical web videos were created. The videos were irreverent and highly shareable with the purpose of increasing online engagement of young voters, which in turn would encourage these young voters to become more active in voting. Additionally the client needed support in promoting a live event where young voters would meet with candidates for office. The end goal was to raise awareness, increase voting and in-person attendance for the live event. Our team drew on their versatile experience for this creative and technical endeavor and wrote and produced three original, satirical videos to promote voting awareness and event attendance.  The viral video campaign reached the intended target with great success and earned media was calculated to be approximately 500,000 impressions. In-person attendance of the live event increased by 30 percent.