As a mid-sized city and commercial real estate group worked to bring a new stadium and minor league baseball team to town, they found a need for help with Public Relations. The scrutiny around the city becoming involved financially with taxpayer dollars to partially fund the private project had the potential to become controversial, quickly. An outreach plan was conceived to harness the enthusiasm of the biggest fans and elevate their stories in support of baseball. Over the course of a four month period supporters were recruited, their stories refined and polished, and digital tools were used to amplify their narratives. As a critical City Council vote on funding approached, coverage of the project increased, and a group opposing the baseball project formed. With more controversy came more coverage and the story ran the local news each night as the City Council vote approached. The hard work developing relationships with brand evangelists paid off when they showed up to share their stories publicly the night of the City Council vote. The funding passed and the first pitch was thrown in May of 2021.