The client was an LGBTQ+ nonprofit located in the Deep South. They wished to expand their media reach as a runway to their Pride activities, and engaged our firm to promote a drag queen who was contemplating a run for Governor. We pitched the story to several outlets and ultimately placed a story that ran two consecutive nights on the Rachel Maddow Show. The media exposure was refitted into social bites and used to pump up the nonprofit's Pride events. The group saw a tenfold increase in attendance and a fifty percent increase in online donations.